Disrupting the traditional lottery space with innovative, high-payout, sports-lottery products.
With the rapid growth of legalized sports betting, online gaming and i-lottery, there is tremendous opportunity to launch innovative digital sports-lottery products.
Traditional lotteries provide the largest payouts in gaming but lack excitement. The PBL combines large lottery-style payouts with live sports, replacing bouncing numbered balls with the biggest and most exciting games in the world.
Every March, 40+ million Americans try to achieve the impossible: The Perfect Bracket. The largest media outlets in the world devote numerous headlines to these fruitless attempts:
ForbesWarren Buffett Offers $1 Billion For Perfect March Madness Bracket
NBC NewsGoing for a perfect NCAA bracket? You're more likely to win Powerball
NCAARecord-breaking perfect bracket busts at game 50...
USA TodayIt Could Take 5,000 Years for Someone to Get a Perfect NCAA Tournament Bracket
The PBL team is looking for customer feedback on ways to improve our flagship product: The Perfect Bracket Lottery.
We hope that by offering participants the chance to play for free, and potentially win $500, they will be willing to complete a short survey at the culmination of this year's tournament.
Low barriers to entry will attract NEW lottery customers and grow wallet share.
Can be applied to a limitless number of finite sporting events.
Greatly broadening the marketing potential across all major sports.